Passion project creating a rebrand and logo design to pivot Peachtree Petals flower shop and arrangements. Combining the logo identity of a floral aesthetics with the Georgia peach. Using a new brand identity that captures its vibrance, decorative symmetry, quality bouquets, and organic environment.
A problem with the company was their old logo and the limited displays of products for consumer needs. Creating various applications with the new logo gives a fresh approach while still feeling like a floral business.
Brand Guide
